To comprehend and improve web usage, web analytics is the process of gathering, analyzing, and reporting data. There are several online analytics solutions available that offer a straightforward report to look at your traffic patterns, measure user activity, and monitor website dialogue.
The top website analytics tools are listed here, along with a breakdown of their most popular features and website addresses. The list of free and paid commercial software is included in the comparison of web analytics tools.
The Best FREE Web Analytics Software and Tools
| Name | Free Trail | Details |
| Google Analytics | ✓ | Learn More |
| Mixpanel | ✓ | Learn More |
| Crazy Egg | ✓ | Learn More |
| Adobe Analytics | ✓ | Learn More |
| Heap | ✓ | Learn More |
1. Google Analytics
You may track blogs, social networks, and webpages using Google Analytics, which also offers customisable reports. It is one of the greatest free website analytics tools available and makes it simple to evaluate your company's data.
Features of Google Analytics:
- You can learn more about how people use your website by using this free, open-source web analytics application.
- You can better manage your data with Google Analytics.
- Both desktop and mobile apps are supported by this free website analytics tool.
- There are several reporting features available with this free website analytics tool.
- Integration with many other Google products is simple.
2. Mixpanel
You can monitor how users engage with mobile and online applications using the service Mixpanel. It is one of the greatest website analytics tools available, and its reports can be used to track user activity and KPIs (Key Performance Indicators).
Features of Mixpanel
- For easier viewing, you may rapidly separate your data.
- You may enlarge user profiles to see who they are.
- You may contrast several user groups.
- You can see how people browse websites and goods with Mixpanel.
- You may track and raise website conversation rates with this software.
- It makes creating a dashboard simple.
3. Crazy Egg
An online analytics tool called Crazy Egg has a tonne of capabilities for tracking user activity. One of the greatest analytics tools available, it helps you better identify client interests and raise your site's popularity.
Features of Crazy Egg
- You can observe how visitors behave on your product pages.
- Crazy Egg gives you the ability to get to know brand-new users, users of mobile apps, and active users.
- Forms and login windows let you monitor what users are doing.
Link : https://www.crazyegg.com/
4. Adobe Analytics
You may use Adobe Analytics as a tool to assess the technical aspects of your website. One of the greatest analytics tools, it gives you the ability to handle data from many sources, including websites and mobile apps.
Features of Adobe Analytics
- Utilizing artificial intelligence and machine learning, it provides customer insights.
- Any source of data may be gathered and processed by this app.
- You can understand your investment channels with the help of the many different rule-based models it offers.
- Adobe Analytics automatically scans your company website for unusual.
5. Heap
Software called Heap has a straightforward user interface. It is one of the greatest free online analytics solutions available, allowing you to simplify user statistics. It doesn't require you to know any coding to utilise it.
Features of Heap
- You may use it to monitor and raise website conversion rates.
- You may find out about user and product engagement.
- Heap offers thorough reports to comprehend analytics.
- This application aids in your comprehension of how website visitors navigate.
- One of the greatest free analytics tools available, it helps you create a compelling user experience.
Link : https://heap.io/
FAQs
What Are Tools for Web Analytics?
The software tools used for website analysis are referred to as web analytics tools. Web analytics tools' main objective is to make website analysis simple by correctly collecting, structuring, and displaying the data so that it can be understood and evaluated. Tools for web analytics are frequently employed in business and market research.
Why Use Tools for Web Analytics?
You may analyze and monitor website data with the help of web analytics tools to evaluate the effectiveness of websites. You may improve your website to attract more visitors with the use of web analytics tools, which assist in providing vital website data.
What elements should you take into account while choosing a web analytics tool?
The following elements should be taken into account when choosing a web analytics tool:
- Pricing.
- Business Purpose.
- Mobility and Usability.
- Data representation and the user interface.
- Collaboration & Integration.
- Modern analytics.
- Multiple Data Sources
- Customization.
- Scalability and security.
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